In addition, most experts say price and attractive promotions, plus the friendly attitude of all parties and contribute to satisfied guests attending weddings.
Hence, the research results showed that all of the experts that the reliability, responsiveness, service capability, level of empathy and tangible physical media are affecting customer satisfaction on service quality wedding. The components of the SERVQUAL scale is unchanged; however, need to be adjusted and added some variations to fit observations wedding service components, especially the level of responsiveness, service capability, and tangible material means (Table 3.2).
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