Those who have an opinion or advice will influence purchasing decisions. It can be a person outside the group (singers, athletes, actors, etc ..), but in which the group members are based. They can be called brand ambassador. The choice of brand ambassador is important, namely choosing a brand ambassador in line with customer groups.
Ex: Brand Ambassador of S7 Edge is Thanh Hang. As a supermodel, she is dressed easily exalted elegance, harmony of products through the TVC. Thanh Hang and is an A-list stars, the Samsung gave her 1 S7 Edge to deliver the product image to the public, similar to Oppo did.
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