The price strategy of Henry Ford (the founder of the company Ford)1. Sell many products at lower prices better than selling the number at least with high pricesHenry Ford did not like to sell their products at a high price, the price of his products are based on the cost of production. He'd like his company's product can get to extensively consumers, he wants consumers to get the best experience that costs are not too high outlay. Low price but high quality, which is something that the founder of the Ford company to pursue. The price strategy of Ford worldwide, absolutely no difference is too big.2. highest goal is not "profit"Reply to leap is not the most important thing that the Ford company to pursue. For Ford in addition to sell products, they are also trying to create a long-term relationship with customers through the quality of the product and the interest (services). Ford must contribute to the support, help and bring the best things for human life. It helps Ford images in the eyes of consumers becoming more friendly.
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