• Many global competitors powerful as Ador Welding Limited India, India ESAB, D & H Secheron, Indo Matsushita, GEE and MIG Weld Limited.
• Generally, competitors from all over the world Lincoln Electric in 1980 led to reduced market share and revenue annually.
• Lack of experience in new markets
• The product can be imitated.
• General Electric and Westinghouse are involved in the industry.
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