Search Engine Optimization is the process of improving the visibility of a web site on the search engine results page ("natural" or not be paid) organic (SERPs), by combining the elements of search engine friendly on a web page. A search engine optimization success will have, as part of the improvements, carefully selected, relevant, the keyword optimization on the page will be designed to highlight for the search engine algorithm. Search engine optimization is divided into two basic areas: on-page and off-page optimization. On-page optimisation refers to the elements of the site which includes a web page, such as HTML, the text content and images. Off-page optimisation refers, primarily, to the backlinks (links pointing to the site is being optimized, from other related web sites).
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