Connie Long pottery cooperative determine brand is a strategic factor and factor models, Center Pull and push the establishment first retrieved the ceramic brand Connie Long, Traction is located on the left side and the right side is Thrust, both of the same impact on the brand.Traction created by the efforts of marketing above-the-line (the promotion) is targeted to the public and consumers, or in other words the number of consumers expected to gain increasing traction of a brand (product) greater; The thrust created by the way the marketing effort below-the-line (promoting sales & distribution) to the seller (the trade) through a variety of activities developed for retail, distribution, display the products by Connie L Long pottery at the dealer and on display at the exhibition, the cultural center of the province of BAC Ninh , Hung Yen, Quang Ninh ... However, the ceramic cooperative Connie Long have not focused much on development models of this brand, until now the ceramic brand Long Connie still many limitations and problems on the market
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