marketing strategy for recovery with 2 main goals P2008 (list). The target market has had a change in the client object. Previously the market targeted to young people, city dwellers who dare to think dared do (go-getters), a too wide segment and is also where too many opponents, so that the narrow audience of customers, geared to an audience of women, single 22-35 years is a challenge for the business. Changing your target market plays an important role in the whole plan, based on which to take out the appropriate marketing strategy.
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