Sports sponsorship has long life and is associated with the history of the sport. This financing activity first appeared in ancient Greece and Rome, where the wealthy members of society supported the arts and sports festivals, aiming to enhance "foothold" in society. At that time, the Roman King-Mr. Ceasar was sponsoring "visually match" (competition between the Gladiator), to gain the respect of society.Modern sports funding with alternative ads in the official program of the Olympic Games in 1896.
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