Current business activity without limitation with respect to any one area or locality, or any client business across the country. Therefore, appropriate media to maintain the relationship as become necessary, the mail business and played a key role in the exchange of information and interact with each other. Sometimes the commercial mail is written to create and strengthen the goodwill of the business, signify the importance over the phone, email.Security and convenience:Although there are other methods of communication such as telephone, mail, telex, fax, etc. but the business information can be provided and collected at your convenience through the mail. Correspondence to ensure confidentiality, often reading and research. The receiver can read in a convenient time. Serve as a proof: We cannot expect a merchant to remember all the events in a conversation. So, through the letter, can keep the record of all the events. Therefore, the message can serve as evidence in case of disputes between the two sidesHelp in expanding business:Business requires information about competing products, current price, promotion, market activity. And through a commercial mail, can easily request information on products and markets. They can also receive orders from different countries. More can present all the things that usually people hard to talk over the phone or face-to-face.Writing effective letters-GIRO tactics GIRO is the first word in the name of four 4 tactics usually used when writing business news, that is: Gaining attention: Create attention Increase desire: the desire Reducing resistance: reduce the difficulty, obstacle. Orchestration action: action planning.The points to note:
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