A product is anything that can be offered to a marketto satisfy a need or want. The products, which can bemarketed, include physical goods, services, persons,places, organizations, and ideas. In the deeper sense,the product is not a physical item but a perception ofthe consumer or the user. Product means thesatisfaction of the customer rather than a physicalgood. Goods are ingredients of customer satisfaction.Marketing mix is the process or device that makesThis customer satisfaction.All of the services offered by the library-lendingservices, inter library loan, on-line searching, housebound readers ' services, picture loans etc. are library'sproducts that can be marketed successfully. Librarycan provide bibliographic information, abstracts andsummaries of information, which disseminate the corelevel information. Books, databases, journals,bulletins, etc. represent the tangible information.The library can also Yahoo.lang information through quality, reliable, speedy and timely professional services. Under the product mix, library's resource collection represents as a product line while product items include books, periodicals, videos, films, audio recordings etc. For further fact, services of the library can be considered as a product line and the circulation of library materials, ILL, reference services, and online searching represent as product items.
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