This chapter introduces you to nine

This chapter introduces you to nine components of a marketing plan for electronic resources. There are different ways to approach marketing, quickly evident in the results of any web browser search. The components presented here are an amalgam of the most often used in marketing. In todays competitive world for library monies we think it is especially important to be deliberate in the evaluation process. To highlight the dual aspects of the component usually called “evaluation”—measurement and assessment—we discuss them separately.

Kết quả (Anh) 1:

This chapter introduces you to the nine components of a marketing plan for electronic resources. There are different ways to approach marketing, quickly evident in the results of any web search. The components presented here are an amalgam of the most often used in marketing. In todays competitive world for library monies we think it is especially important to be deliberate in the evaluation process. To highlight the dual aspects of the component usually called "evaluation" — measurement and assessment — we discuss them separately.

Kết quả (Anh) 2:

This chapter introduces you to nine components of a marketing plan for electronic resources. There are different ways to Approach Marketing, Quickly Evident in the search results of any Web browser. The components here are hiển an amalgam of the most Often used in marketing. In todays competitive world monies for library we think it is Especially Important to be deliberate in the evaluation process. To highlight the dual aspects of the component Usually called "evaluation"-measurement and assessment-we discuss them Separately.