The price is the amount that the customer pays for a product or service, as well as the amount of money that the customer in Exchange for benefits to owning and using the product or service. Prices also have an important role to bring about revenue and profits for the company. Besides being very sharp competitive tool besides other tools such as: quality, design designs, conditions of delivery and service after the sale. At the same time the prices also reflect the purchasing power of the currency, the relation of supply and demand, and the levers of economic management.
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