I. MARKET JUNE:
1. Compared with the current situation in Vietnam, the fashion items in general and in particular ROSSO has slowed due to affect issues such as supply exceeds demand, the quality of design is improved, always respond adequately tailored aspirations of customers for which customer orders were placed.
2. So far, the new outlet density for the shop open on the route of the sale almost no changes whatsoever. Partly also due to the quality
floating ROSSO not comparable with other companies such as: RELAX, ROCK, FREEMAN ... and dozens of other lingerie brands in the market are offering move incentive programs to win Shop for customers.
3. Currently, the market of ROSSO we mostly concentrated in the traditional market or supermarket ... so sales each month is not stable, together with the lack of models of ROSSO leather and goods almost form as always lacking month size, lack of form, making it difficult for market sale in HCM City in particular and the province in general sale. Also, many new customers open of ROSSO also talked about a lot of shortcomings and our weaknesses.
4. Shop market left open in recent months, so the need to focus on the promotion, especially promotion Rosso Semless should add 45% instead of 35% today.
5. Need to adjust the discount sales in supermarkets and sales channels for reasonable SCJ. Since the current price differentials between markets and supermarkets are many traders reflected on the selling price.
7. Many new and old customers that feedback on the quality of Rosso as: high prices, low quality, small size, lack of continuous goods.
9. City lingerie market at this time is increasingly difficult. Power supply than demand, so many traders have many choices of products with the motto: cheap, high quality and profitability ...
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