THE GOAL OF THE SHOPThe store will be divided into 3 stagesPhase 1 (months 12/2015): product introductionFrom the date of bringing the product to market cupcake Peng (12/2015), business objectives in the first month:Number sold: 60 medium cupcake cake/cake/big cupcale 25, day and date, use 10% reach cupcake cake Phase 2 (from 1/3/2016-2016): the user experience Business goal 3 months earlier in 2016:Sales target:Every day, selling 50-100 cupcake cake and 25-50 large cupcake cake, reaching 20% of customers use the cupcake cakeThis is the stage of the Festival (Valentine, valentine white, international women's day) 1-2 set the cake every day and at least 3-5 set on holidaysCustomer goal: achieve 1000 new customers/3, in which every old clients return to the Inn at least 3 timesPhase 3 (from April/12/2016-2016): the amplifierEvery day selling about 100-200 medium cupcake and 50-100 large cupcake upwards, reaching the target of 40% of customers use the cupcake cake. The day usually will sell 2-3 set cupcake and the holidays will sell 5-10 set the sales to be achieved in 1 year (from 12/2015-12/2016): 3 billion VND the projected revenue increase of 5% per month
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