In the Vietnam beer market today, the beers are for the budget and save the world form the majority on the market. Although traders in a market segment with more products, services still feel not satisfied and waiting for something new and different. that makes the beer manufacturer Heineken towards finding a new market, a market of less than competitors, can bring greater sales. Due to significant investment in marketing and sales activities, should this market segment requires these individuals to afford to spend worthy of their efforts.
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