Column 1 lists the environmental factors, the most important business and their components, for example the elements of international business environment, competition, marketing, price, advertising.
Column 2: for the classification of environmental factors on the level of their overall importance to the industry as prices, exchange rates, interest rates.
Column 3: refers to the impact of the factors that create opportunities and The company's strength is marked (+), and identifiable risk factors and weakness are marked (-).
Column 5: the adjustment coefficients for each factor, taking the value of each major importance factor for the industry (column 2) multiplied by the degree of its impact on companies (column 3) and the sign (+) or minus (-) in column 4 is associated with the calculation results.
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