Haier has achieved certain knowledge in the innovation of its products through a network of their production. In 2013, the company has partnered with Alibaba, one of the leading companies on the business of e-commerce in China. The cooperation with Alibaba gives the company a significant competitive advantage in achieving industry leading standards for services and make more efficient the company in managing the flow of materials. In addition, the partnership with Alibaba also created for an advantage in the Haier distribution and not do the waste of human resources for example a survey was established to review and highlight the best location to set up plants in a particular location to save time and costs and can distribute the product to many other locations each other. The installation and service for household equipment also improved significantly when the company partnered with Alibaba.
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