July 14, 2016 // 8:00 AM12 Video Ma

July 14, 2016 // 8:00 AM
12 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching
Written by Lindsay Kolowich | @lkolow
SHARE



1,401
inShare

Video_Marketing_Campaigns_Edited

Riddle me this: Why do people buy quarter-inch drill bits?

While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation.

"They don’t want quarter-inch bits. They want quarter-inch holes," he explains.
This notion suggests that as consumers, we aren't after all the bells and whistles as much as the solutions they provide. In other words, we don't want to know what brands are selling, we want to know what's in it for us.
Download our free video marketing guide here to learn how to create great videos of your own.

Not only has this mentality lead to the demise of traditional marketing efforts, but it's also set the stage for more human interactions between brands and consumers. Interactions that don't feel like marketing.

And what better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results.

To help inspire your own video marketing efforts, we've rounded up 12 lovable video marketing campaigns. So go ahead, grab some popcorn. These examples will be waiting here when you get back.

12 Marketing Video Campaigns You'll Actually Enjoy
1) Google Android: "Friends Furever"


Android's "Friends Furever" video is simple, cute, totally curated -- and was the most-shared video ad of 2015.

While the curation probably took a while, there wasn't much original content creation going on here -- it's really just a series of clips of unlikely animals palling around together. I mean, who doesn't want to see a parrot feeding spaghetti to a husky? Or a monkey climbing onto (and promptly falling off of) a horse's back? And yet, the video was shared more than 6.4 million times, according to video ad tech company Unruly.

The Takeaway

Even the simplest of videos can be super shareable with the right subject matter. In this case, that subject matter is animals, which the folks at Android used to focus on shared experiences. By tapping into viewers' emotions, the video has built-in broad appeal and sharability.

2) Reebok: "25,915 Days"


The average human lives for 25,915 days -- and Reebok wants us to use those days to continuously honor and push our bodies to their physical limits. Their video promoting the #HonorYourDays campaign doesn't contain any spoken words, but the message is powerful: Make the most of the days you have by, as they put it, "honoring the body you've been given."

The video follows one woman's relationship with running in reverse, from her running the Reebok-sponsored Spartan Race as a middle-aged woman, to running track in high school, all the way back to the day she was born. It's a great way for Reebok to communicate their brand mission of changing how people perceive and experience fitness at every age -- and of letting customers know they'll be there to cover their athletic gear needs throughout their lives.

At the end of the video, there's even a clickable CTA that reads, "Calculate your days."

reebok-video-CTA.png

Although it might strike some as a bid morbid, the copy is in keeping with the brand's "tough fitness" theme. Click the CTA, and you'll get taken to a campaign website where people can share photos showing how they're honoring their bodies, along with their "number." Pretty cool.

The Takeaway

Putting a sense of urgency (limited time) behind your message can be a powerful psychological motivator (take action now so you don't miss out). This makes your message not only compelling, but also actionable.

3) Dove: "Choose Beautiful"


Dove does it again. While this video marketing campaign by Ogilvy & Mather Chicago received some mixed reviews when it was first released, there is no denying that Dove is adept at crafting stories and encouraging their community to participate in those stories.

By focusing less on their product and more on their mission, Dove has been successful in creating emotional viral videos that have helped them stay top-of-mind.

The Takeaway

Think about tying your marketing to a larger mission to cultivate a loyal following. According to research conducted by Scott Magids, Alan Zorfas, and Daniel Leemon, customers who are "fully connected" emotionally to a brand spend twice as much on average than customers categorized as "highly satisfied." Take advantage of this by committing to emotionally-charged marketing that makes customers feel recognized and important.

4) Facebook: "Tips" Series


In this video marketing series, Facebook presents 12 different functions of the platform as they relate to real-life user scenarios, such a

Kết quả (Anh) 1:

July 14, 2016//8:00 AM12 Video Marketing & Advertising Campaigns you'll Actually Enjoy WatchingWritten by Lindsay Kolowich | @lkolowSHARE1.401inShareVideo_Marketing_Campaigns_EditedRiddle me this: Why do people buy a quarter-inch drill bits?While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation."They don't want quarter-inch bits. They want quarter-inch holes, "he explains.This notion suggests that as consumers, we aren't after all the bells and whistles as much as the solutions they provide. In other words, we don't want to know what brands are selling, we want to know what's in it for us. Download our free video marketing guide here to learn how to create great videos of your own. Not only has this mentality lead to the demise of traditional marketing efforts, but it's also set the stage for more human interactions between brands and consumers. Interactions that don't feel like marketing.And what better medium to propel this new wave of humanized marketing than video? It's one of the most effective mediums for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that the video had a positive impact on their marketing results.To help inspire your own video marketing efforts, we've rounded up 12 lovable video marketing campaigns. So go ahead, grab some popcorn. These examples will be waiting here when you get back.12 Video Marketing Campaigns you'll Actually Enjoy1) Google Android: "Friends Furever"Android's "Friends Furever" video is simple, cute, totally curated--and was the most-shared video ad of 2015.While the curation probably took a while, there wasn't much original content creation going on here--it's really just a series of clips of unlikely animals palling around together. I mean, who doesn't want to see a parrot feeding spaghetti to a husky? Or a monkey climbing onto (and promptly falling off of) a horse's back? And yet, the video was shared more than 6.4 million times, according to video ad tech company Unruly.The TakeawayEven the simplest of videos can be super shareable with the right subject matter. In this case, that subject matter is animals, which the folks at Android used to focus on shared experiences. By tapping into viewers ' emotions, the video has built-in broad appeal and sharability.2) Reebok: "25.915 Days"The average human lives for 25.915 days--and Reebok wants us to use those days to continuously honor and push our bodies to their physical limits. Their video promoting the campaign #HonorYourDays doesn't contain any spoken words, but the message is powerful: Make the most of the days you have by, as they put it, "honoring the body you've been given."The video follows one woman's relationship with running in reverse, from her running the Reebok-sponsored Spartan Race as a middle-aged woman, to running track in high school, all the way back to the day she was born. It's a great way for Reebok to communicate their brand mission of changing how people perceive and experience fitness at every age--and of letting customers know they'll be there to cover their athletic gear needs throughout their lives.At the end of the video, there's even a clickable CTA that reads, "Calculate your days."reebok-video-CTA.pngAlthough it might strike some as a morbid bid, the copy is in keeping with the brand's "tough fitness" theme. Click the CTA, and you'll get taken to a campaign website where people can share photos showing how they're honoring their bodies, along with their "number." Pretty cool.The TakeawayPutting a sense of urgency (limited time) behind your message can be a powerful psychological motivator (take action now so you don't miss out). This makes your message not only compelling, but also actionable.3) Dove: "Choose Beautiful"Dove does it again. While this video marketing campaign by Ogilvy & Mather Chicago received some mixed reviews when it was first released, there is no denying how that Dove is adept at crafting stories and encouraging their community to participate in those stories.By focusing less on their product and more on their mission, the Dove has been successful in creating emotional viral videos that have helped them stay top-of-mind.The TakeawayThink about tying your marketing to a larger mission to cultivate a loyal following. According to research conducted by Scott Magids, Alan Zorfas, and Daniel Leemon, customers who are "fully connected" "emotionally to a brand spend twice as much on average than customers categorized as" highly satisfied. " Take advantage of this by committing to "emotionally-charged marketing that makes customers feel recognized and important.4) Facebook: "Tips" SeriesIn this video marketing series, Facebook presents 12 different functions of the platform as they relate to real-life user scenarios, such a

Kết quả (Anh) 2:

July 14, 2016 // 8:00 AM
12 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching
Kolowich Written by Lindsay | @lkolow
SHARE



1,401
inShare

Video_Marketing_Campaigns_Edited

Riddle Me This: Why People buy quarter-inch by drill bits?

While there are a million possible The answers to this question, perhaps' the most Leo McGinneva offers interesting explanation.

"They do not want quarter-inch bits . They want quarter-inch holes, "he explains.
This notion có đề nghị as Consumers, after all We are not the bells and whistles you as much as the solutions chúng cung. In other words, do not want to know chúng what brands are selling, We Want to know what's in it for us.
Download our free video marketing guide here to learn how to create great videos của own.

Not only has this mentality lead Demise of traditional marketing to the efforts into, but it's set the stage for more cũng human interactions and the between brands Consumers. Interactions not feel like marketing that fact.

And what better medium to propel this new wave of humanized coal marketing video? It's one of the most effective mediums for marketers. Seventy-three percent of respondents in a 2015 study indicated the Web Video Marketing Council had a positive impact video có có marketing on results.

To help inspire marketing efforts into video Own, We've rounded up 12 lovable video marketing campaigns. Than go ahead, grab some popcorn. These examples waiting Will Be When You get back here.

12 Video Marketing Campaigns You'll Actually Enjoy
1) Google Android: "Friends Furever"


Android's "Friends Furever" video is simple, cute, totally curated - and was the most-shared video ad of 2015.

while the curation có took a while, there was not much original content creation going on here - it's really just a series of clips of unlikely animals Palling around together. I mean, who does not want to see a parrot feeding spaghetti to a husky? Or a monkey climbing onto (and promptly falling off of) a horse's back? And yet, the video was shared 6.4 million times more coal, theo video ad Unruly tech company.

The Takeaway

Even the simplest of videos can be super shareable with the right subject matter. In this case, that the subject matter is animals, đó folks at Android used to focus on shared experiences. By tapping Into viewers' emotions, the video has a built-in broad appeal and sharability.

2) Reebok: "25.915 Days"


The average human lives for 25.915 hours - and Reebok wants us to use những days to honor and push our bodies Continuously to ask for their physical limits. Their video promoting the campaign does not contain the #HonorYourDays any spoken words, but the message is powerful: Make the most of the days you have by, As They put it, "honoring the body you've Been given."

The video follows one woman's relationship with running in reverse, running from the Reebok-sponsored her Do Spartan Race as a middle-aged woman, to the running track in high school, all the way back to the Day She was born. It's a great way to Communicate for the Reebok brand mission of changing how có người perceive and experience fitness at every age - and of Letting Customers know they'll be there to cover needs throughout có có lives athletic gear.

At the end of the video , there's thậm a clickable có CTA reads, "Calculate của days."

reebok-video-CTA.png

Although it might, strike some as a morbid bid, the copy is in keeping with the brand's "tough fitness" theme. Click the CTA, and you'll get taken to a campaign website where photos showing how People Can share có They're honoring bodies, along with their "number." Pretty cool.

The Takeaway

Putting a sense of urgency (limited time) behind the message can be a powerful của Psychological Motivator (take action now than you do not miss out). This not only Makes Your message compelling, actionable nhưng.

3) Dove: "Choose Beautiful"


Dove does it again. While this video marketing campaign by Ogilvy & Mather Chicago received some mixed it was first released khi Reviews, có có Dove is adept at denying crafting stories and to participate in community Encouraging những ask for their stories.

By focusing less on product and more on chúng Their mission, Dove successful in creating in emotional đã có viral videos have added Helped stay top-of-mind.

The Takeaway

Think about marketing to a larger của tying mission to cultivate a loyal sau. Conducted by research theo Scott Magids, Alan Zorfas, and Daniel Leemon, Customers who are "fully connected" to a brand emotionally Spend twice as much on average coal customers table categorized as "highly satisfied." Take Advantage of this emotionally-Charged by committing to marketing có Makes Customers feel nhận and important.

4) Facebook: "Tips" Series


In this video series marketing, Facebook presents 12 Different functions of the platform As They Relate to real-life user scenarios , Such a

Kết quả (Anh) 3:

July fourteen, 2016 / eight point darkVideo marketing and advertising campaign 12 you would really like to seeWritten by kolowich lkolow Lindsayshare1401InshareVideo marketing _ _ battle _ editorFool me: Why buy this quarter inch drill?And there may be a problem with the answer to this million, the most interesting explanation for climbing mcginneva offers the possibility of."They don't want to quarter inch. They want a quarter inch hole, "he explains.This shows that notion as a consumer, we are not all of the bells and whistle as they provide the solution for more. In other words, we do not want to know the brand is selling, we want to know what is in it for the United states.Download our free video marketing guide here to learn how to create your own video.This is not the only mentality that has led to the demise of the traditional marketing efforts, but it is also more of a group of human interactions between brands and consumers. Interaction of the feeling, do not like marketing.And what better large and medium-sized propel this wave of new coal marketing humanized video? This is one of the most effective marketers mediums. Seventy - three percent, in 2015 respondents site video, video marketing research indicated Committee has a positive impact on their marketing results.Big inspire marketing efforts to help your own video, we have to 12 lovable round video marketing campaign. So go ahead, popcorn grab some. These examples will be here when you come back.Video marketing campaign 12 you will really like1): "furever Google Android friend"Android's "friend furever" video is simple, cute, curated totally - and - is the most shared video ad of 2015.Curation took may not too much, it is necessary to create original content here -- this is really just a series of short films in the animal may be palling together. I mean, no one would like to see a parrot husky fed noodles? A monkey climbing or (and onto promptly) a horse's back? However, video sharing is 6.4 more than a million times, according to a group of video advertising technology companies.TakeawayCan even simplest the video of the super shareable subjects with the right people. In this case, both the subject and the animal, in which people focus on the Android used to share the life experience. By tapping into the audience vote, the mood has been set up in a broad sense of video and sharability appeal.2) Reebok: "25915 days"On average for 25915 days of human life - and those of the United States to use Reebok to put the day big honor and fall for a wide range of astrophysics. They facilitate the movement of video # honoryourdays speaking, does not contain any information, but the most powerful, so that your life has been research, regard it as their "honoring has always been to your body."The video includes a woman's relationship with the run in the reverse operation, from her Reebok sponsored Spartan - Middle East race as an elderly woman, the running track in high school, all the way back to the day she was born. This is a great way to change their task communicate of Reebok brand perceive and experience in every age and said fitness not customers know they'll be covered athletic Gear's needs in their life.At the end of the video, and some even a CTA reads, clickable, "calculate your days."Reebok-video-cta.pngAlthough it may be used as a morbid large number of Bede County copy, is in keeping with the brand of "hard fitness" theme. Click "CTA, you will be able to share them from a website in the campaign, and how honoring photos show their bodies, along with their" number ".TakeawayPut a no sense urgency (limited time) information can be in a strong mental motivator (take action now, so you don't miss it). This makes your information compelling not unique, but also actionable.3 "select dove beautiful"Dove do it again. This video marketing campaign by Ogilvy & Mather in Chicago to get some mixed when it was first published in the review, there is no denying, dove is adept Crafting Stories and their communities in the encouraging participate on the big story.By about in their products and more in their tasks, has been successful in creating dove mood, viral video to help them in the top of mind.TakeawayYou think about the tying marketing mission to a larger one with a big cultivate loyalty below. According to the research of magids zorfas by Scott Alan and Daniel, who is fully leemon, customers connected "as a brand of spend more than two times the average mood is divided into" single height customers know. Take this advantage by charged committing - emotional marketing, to make customers feel accepted and important.4) Facebook: "tips" seriesIn this series of video marketing, 12 different Facebook platforms are presented as their relate on the day of the release of the big user, scenarios's life, such as a