- Policy Product category: business business business usually not a business product mix different types of products, select the appropriate category of products to the market, meet for many customers.
- complete policy and product innovation: each product category has its own life cycle. Some products have passed the peak of the cycle of life, it begins to decline, then we must innovate products. And since the introduction of products on the market right now completed more than to make the product attractive to customers. The innovation and product improvements will make the product better satisfy the needs of the market, prolong product life cycle. In which the innovation and product improvements to innovation, quality finishes and shapes of products.
- Policy Innovation category: policies aimed at developing a number of products, new services existing markets or develop some products, new services to new markets. The innovation, innovative products and services adhere to customer needs often make mass consumption increases, there is much more consumer education, maintain market share and has the ability to open new markets.
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