In a study conducted on "safety and quality in the horticultural chain in Asia" in 2006, Andrew has concluded that the factor "the apperance" is one of the causes, factors important cause influence the buying behavior of people. Also, printed in 2006, Andrew has also done a small survey on buying behavior in HCMc fresh vegetables (Vietnam) and the result is that people in need of used HCMc clean vegetables, but only about 6% of the total Some people may need to use vegetables daily. The main reason why the consumption of fresh vegetables in HCMc low as customer confidence in the product is low (Andrew, 2006). Therefore, the research model of this study, I will focus mainly on a few key elements makes the impact to consumers for fresh vegetables in the region HCMc. In addition to the factors listed above, those factors are included as is.
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