The purpose of going shopping men's Vietnam was personal usage, 80%, for family is 15% and to gift is 5%. Vietnam culture, women are the caretakers of families, they have a responsibility to buy for the family, they are not interested in buying for the family because they think it is the work of women. Vietnam men often buy serving their individual needs, constitute 80%. They very rarely go shopping to buy for his family. On the way, according to John Gray's book "Men Are from Mars, Women Are from Venus" men rarely express their feelings out, they don't know how to express emotions, so they don't usually go shopping to buy gifts. Hard to find a man in Vietnam to buy gifts for their wives.
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