It is targeted at all types of customers as well as suggest Piaggio put ads on some media such as the internet, television, the press also.As for the internet, Piaggio can have its own banner motor Guzzi products on Facebook and some news online to target as many people as possible because people now use the internet every day. About advertising on television and in newspapers, ads can be placed on a number of popular media in Vietnam as the HTV and television for commercial television, and the youth and Youth for the newspaper ad type. Second, it is about promotion. This is where the Piaggio need to apply strategies to push and pull. With respect to the promotion, these are promotions from Piaggio for consumers and companies besides having a number of discounts for the first launch of the product, should also apply a number of promotions to consumers such as reduced by 5% for each product, or a free equipment to customers. Introduction of a promotion push, which is promotion to Piaggio distribution. Therefore, Piaggio can apply the discount trade discounts to distributors, who buy in bulk, or provide subsidies for the Distributor for them to promote Piaggio motor Guzzi products on their store. The third activity is public relations, Piaggio can offer a number of activities such as making grants in a number of events and contests, or charity using a number of sold cars Guzzi to create a good image of the company for the people. The last person in the advertising activity is for personal sales. This is in which Piaggio can recruit some girls to stand on the screen by Piaggio in the showroom to introduce the product.
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