Accordingly, the audience of potential customers that KFC is targeting the young and this is also the goal of long-term business strategy of KFC, in line with Vietnam's young population structure. Through the research metrics, KFC fast-food products are most used by groups of students, students. KFC has expanded, mainly in large cities, where convenient, the focus as much as commercial centers, supermarkets, recreational play area ... And obviously this strategy proved effective. 2006 is really booming period of the KFC fast food chain store in HO CHI MINH CITY. HCMC when villagers began fast-food favorites because the taste and convenience of it
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