the brands that I like are the products First off, a product or a service needs to help solve a problem or unmet need. Nine times out of ten, something that embodies the epitome of simplicity with a clear value proposition has a leg up. A host of reasons why Apple always comes to the top of this list, but the combination of gorgeous design, incredible simplicity, and technology that transformed a cellphone or laptop category, category, or retail experiencenthe brands I love are giving consumers products or a service needed to help solve a problem or needs not yet met
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