However there are dangers if pursuing low-pricing strategy:your competitors might be able to do so. The attempt to gain a competitive advantage through a low price by the discounts won't mean anything if the competitor can do it too.The client begins to combine low prices with product/service benefits low and the deliberate strategy under 2 branch will slip to clade 1 by default.The reduction of costs can lead to inability to pursue a different strategy. For example, to outsource the IT systems for reasons of cost effectiveness can mean is no one has a strategic view of how to achieve a competitive advantage through IT
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