Dựa trên chiến lược Marketing thì V

Dựa trên chiến lược Marketing thì Volkswagen đã thất bại trong việc quảng bá hình ảnh, quảng cáo sản phẩm, chiến dịch PR và dịch vụ chăm sóc và ưu đãi cho khách hàng. Họ đã đánh mất lòng tin của khách hàng bằng cách treo đầu dê bán thịt chó (cries wine but sell vinegar). Tạo dựng hình ảnh là một công ty xe hơi an toàn và thân thiện với môi trường nhưng lại gian dối về vấn đề khí thải. Hơn nữa đối với phía dư luận nói chung họ đã không tìm cách xoa dịu mà lại chọn cách đối đầu và thách thức. Thêm vào đó là dịch vụ chăm sóc khách hàng cũng không hoàn hảo như cách mà họ gây dựng thương hiệu của mình sau khi sự cố xảy ra.

Kết quả (Anh) 1:

Based on the Marketing strategy of Volkswagen had failed in the promotion, advertising products, PR campaign and health care services and incentives to customers. They had lost the trust of customers by selling goat heads hang dog meat (cries wine but sell vinegar). Creating images is a car company's safe and friendly to the environment, but cheating on emissions problems. Moreover for the public opinion in general they have not sought to defuse that chose confrontation and challenge. Add to that the customer care service is also not perfect like the way they built their brands after the incident occurred.

Kết quả (Anh) 2:

Based on the Volkswagen marketing strategy has failed to promote the image, product advertising, PR campaigns and care services and offers for customers. They have lost the trust of customers by selling dog meat goat head hanging (but sell wine vinegar cries). Creating an image of a company car is safe and environmentally friendly but deceitful about emissions problems. Further to the general public they have not sought to defuse the confrontation and chose to challenge. Add to that the customer care services are not perfect the way they build their brand after the incident occurred.

Kết quả (Anh) 3:

Based on the failure of mass marketing strategies, in promoting product, advertising, PR activities and care and preferential services to customers. They lost the trust of the customers, the cry up wine and sell vinegar (crying wine, but sell vinegar). The establishment of the image is a car company's safety and environmental friendly, but cheating in emissions. In addition, the public said they did not try to appease, face and challenge. Coupled with the customer service service is not perfect, they established their own brand after the incident.