To penetrate the market a completely new business, to succeed requires a thorough study not only political and economic but also a profound study of cultural issues, social. "Enter Sale, depending continue" - can not just impose personal thoughts or his people to a different culture. Concerning the management problems of multinational corporations, want to have a local management system well, at least in the organizational system must have local people know and belong to their own country, the will have the appropriate strategies to gain the trust of potential customers.
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