Almost all the fresh vegetables brand didn't get the trust of customers and the cause is due to people not knowing the certification papers to about the level of food safety and hygiene. Currently, only about 21% of the fresh vegetables are sold at supermarkets, shops selling vegetables. Between ordinary vegetables and vegetable products clean with no particular distinction when sold in the market; except these types were packed carefully and thoroughly. Interview with Nguyen Thanh Tam, a people living in HCMc have shared that he often buy and use vegetables sold in the home market and the product is well packaged but no manufacturer's name; so he can only put faith in the sales. Thus, we can remark that the consumer does not care much to the quality of the vegetables that they are using every day, and here's why did limit the purchase behavior of consumers with fresh vegetables.Almost all brand vegetables are not obtained the trust of customers and the cause is due to people not known the certification papers about the level of food safety and hygiene. Currently, only about 21% of fresh vegetables sold in supermarkets, grocery stores ... Amid the usual vegetables and fresh vegetables with no particular distinction when sold in the market; except those already packaged carefully and thoroughly. Interview with Mr. Nguyen Thanh Tam who is living in HCMc shared that he often buy and use vegetables sold at the local market and these products are also packed but no value name; so he can only trust in sellers.
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