Vietnam's economy is growing rapidly, the level of GDP growth from 7.5 -8% / year. Vietnam is a member of the World Trade Organization should be affected by the global economic impact as inflation, price fluctuations, raw material. However, this market will be fierce competition between businesses in the country and abroad. In market economies, rich and poor differentiation is increasingly evident. According to statistics, less than 15% of households have an income of 3 million / month or less, over 45% of households earning up to 20 million / month, the rest are low-income households more. On the general level, these high earners will tend to buy more, capture business trends are producing high quality products, variety of designs to cater consumers should create intense competition among investors in the country and abroad. The number of customers wishing to always innovate and less loyalty to the product. Besides, because of the nature of the business side very much on the passive income element of the customer. The selection of products in the industry less reliant on the experience of their predecessors, but only based on current needs.
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