Bita shoe company; s one of the production units famous shoes in Ho Chi Minh City has invested more than 25 billion to build new production areas larger 1 25000 ha with 1 modern production line imported from Italy and Taiwan to replace outdated production line. besides, the unit also recruited and trained a team of workers and one technical staff skilled up to 1250 people, bringing production capacity up to 3.5 million pieces / year contributed to export turnover in 2007 the last of $ 1.5 million to reach
According to Tran Thi Thu Thuy, who in charge of import and export of Bita's to deal with the instability of the world market, in addition to raising production capacity, improving designs and models, the company has taken steps to market the new adjustments. besides specific consolidate traditional markets like the EU, now expanding to include many new potential markets such as the US, Mexico, Japan, Korea, .. raise of partners have imported goods Bita's more than 30 countries and territories. besides, the Company also increased the number of dealers in the country to more than 1,000 agents to take advantage of abundant customer resources and stability here
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