This article has the purpose to find out the factors that impact the customer's purchasing decision in the context of online. Therefore, it is necessary to examine critically and document compliance in this area. Specifically, this section will present scholarly theory regarding the concept of electronic commerce (e-commerce), purchasing behavior and relationships of the external factors and customers ' purchase decisions in the online environment ... to create a solid theoretical foundation to facilitate comparison with results obtained in Chapter 4 even more, one section will investigate the factors that impact the customer's purchasing decision in the online environment, for example, features of the site, buy your engine to ...
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