- Subjective:
Besides the favorable side, the company has a lot of difficulties ahead:
+ Due to newly split up the organizational structure of the company is not yet complete: Many functions have been specializing though chemistry but lacks focus leads to wasteful use of resources. For example, only the operator functions to the three parts of all three rooms to join; function set and buy air tickets, train tickets are also three sections of three different departments involved.
+ Company untapped by many major markets, especially the American tourist market.
+ Quality of the travel program is not really good customer satisfaction, the program is still traveling guests were complaining much.
+ Although there is abundant capital but by the State, so the integration process our country's international companies will gradually be equitization, raising capital is difficult. Company to issue shares to participate in the stock market.
+ Business Marketing, market research and development investment is not much. Research Laboratory developed markets there are only two people in charge, the work just stopped in the management of internal information systems, online advertising, Web sites.
+ In the company's strategy has no room balcony, the view has not really come into its policy, this leads to instability in the business plan of the department, they passively receiving business plans from the top down but not really bring perspective strategic planning level products in daily business operations.
+ The website of the company failing to meet the information needs of customers especially in the era of information technology is growing this.
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