Vietnam's population is increasing, in 2016 reached 93,421,835 people are. The proportion of male / female is 100%, but this rate is not uniform in all age groups, especially noteworthy is the situation more boys girls, rate highest gender gap of up to 111 , 6% means that for every 100 girls, the boys will have 111.6. With the increase of population will create more potential customers for the company Heineken Vietnam and companies need to increase the number of products to meet the demand. Furthermore, customers of the company whose products were men towards the male population ratio than women so the company will have more customers.
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