Vietnamese auto market is improving very quickly these days, which is the signal of the growth of the economy after the crisis in 2008. Furthermore, the commitments between Vietnam and the WTO and the agreements between Vietnam and AFTA is close, in which the government has to reduce the import tariffs. In additions, the GDP per capita of Vietnam was increasing considerably (The World Bank, 2014) and the price of fuel in Vietnam is reducing sharply (VnEconomy, 2015). Therefore, it is the good time to entry the auto market.The company name is GL Auto Joint Stock Corporation (GLA), which will be an automotive assembling and manufacturing company in terms of automobile industry. Its factory will be located in Dong Nai province and the head office will be situated in Ho Chi Minh City. The company's mission is to generate high quality products in order to develop the living standards of people. Its vision is to produce vehicles by using your own technology in the future and foresee then become a well-known automotive brand in AFTA and worldwide. The total cost is projected at $ 24.75 million.The company develops long-term business strategies to anticipate and adapt with the intense competition of Vietnamese auto market. By doing numerous of analysis, technological and human resources in internal factors, PESTLE and 5 Forces regarding external factors in part two.Regarding part three, the company will possibly implement its tactics by using marketing, sales, management of human resource, operations and product. The relationship between the culture and structure will be analyzed thoroughly also as organizational culture and structure are interconnected. Regarding GLA, the company is applying product based structure and role of culture.In terms of the financial plan, the company is forecasted have a positive net present value (NPV) at over $ 15 million and an internal rate of return at 26.78%, which is larger than discount rate. Therefore, the business project is suitable to conduct. However, it would take 3.62 years for the cash inflow covering the cash outflow.In part, legal actions will be studies to find out what aspects of law will affect the business. Ethics will also be the core value of the company. CSR activities are valuable and will be processed carefully.
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