the 3 main factors that influence shopping behavior of the B2C segment was the economy, factors of psychology and sociology.• The economic situationIt is clear that the economic situation has a significant impact on the selection of products/services of the individual. The economic situation may be primarily based on the level of income, save money. If the entire economy in the context of the crisis, the consumption of expensive goods will tend to ward down, people tend to save their money and for the basic necessities (food, water etc). On the other hand, when the budget for consumption is high, people are willing to spend more money for high-quality products.There are 3 main factors that affect the shopping behavior of B2C is the economy, the psychological and social factors in learning The economic situationThe economic situation caused significant impact to the selection of the products and services of the individual. The economic situation is mainly based on the level of income, save money. If the economy is in crisis, energy consumption of the advanced and expensive goods will tend to fall, people will tend to save their money and spend that money for basic necessities (such as food, water, etc.). Conversely, when they are capable of high finance, people are willing to spend large amounts of money for 1 premium product quality even when money is expensive.
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