Strength Weakness
is a familiar brand and Vinamilk
Vietnamese Consumers trust and use more
charcoal 34 years, about 75% market share.
VINAMILK have famous brand product
condensed milk như Mr. Tho, Dielac,
Yogurt ... Marketing strategies of
VINAMILK very diversity as advertising
on TV , posters, metro and network,
retailer Contribute product at store.
Leadership and good management who
print deep knowledge. Finance of
Vinamilk always at firm level. Product
is very diversity, have high quality but
low price competitor and compare with
the same product. Have good relationship
with supplier and customers table.
Not active source material, depend on
imported milk about 60%. Costs Compared input
from dairy Strongly AFFECTED world price
and exchange rate fluctuations.
Market share of milk power is not high,
not Compete with power milk imported
from Australia, America, and
the Netherlands. Focused on just VINAMILK
Domestic market.
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