The Vietnam when buying always dominated unconsolidated cultural elements brought national identity affect northern chon.Nguoi value choices tend more ethnic people south. The north, typically the Hanoi people always towards tradition. They selected vehicles by trends shown class, demonstrate family values rather than style or personal preference difference as people hochiminh. Hence, models with a simple design, elegance is always the first choice of the people of Hanoi. The Hochiminh, due to the influence of the United States, Singapore, Thai so their life is somewhat modern, more industrial. Debris car they buy their own personality. Cars express their true human nature. The terrain vehicles, personality always sell well in the southern market. Marketers need to consider these factors when designing a marketing strategy or advertising messages, color and styling products, the attitude of the salesman ...
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