Qualitative Approaches (Qualitative Approach / Flexible) approach in which researchers seek to understand behavior, motivations and intentions study subjects (people) and the reasons for such behavior control ( Sounder et al., 2003). The basic difference between qualitative research and quantitative research is qualitative research methods focus on process rather than outcomes, the overall instead of the independent variables and focus on meaning rather than the Statistics behavior (Burns, 2000).
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