The term e-CRM (Customers Relationship Management) is described as a combination between hardware, software, Internet applications and the commitment of the leadership to meet the requirement of customer relationship management. e-CRM can have many different forms like e-CRM activities or e-CRM Analytics. If the e-CRM activities play an important role for the enterprise's business performance by creating the interaction between customers and enterprises based on the platform of technologies such as the Internet, e-mail, phone, fax, e-CRM back-analysis helps businesses identify potential customers through analysis of customer database to create the opportunity the new business.
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