google adwords advertising means for keywords, google is a service that allows customers to buy ads in the image, the word in the search results or web sites have partnered with Google.
Google will charge the the following three ways:
Google will charge according to the number of clicks on the ad (CPC). Meaning that with every click on your ad, you pay Google a certain fee.
Based on the display, or the number of times your ad is displayed (CPM) google will rely on it to charge .
Based on the switch or when people take a specific action on your site after clicking on one of your ads (CPA).
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