While doing all of this assignment. We will know more about the characteristics and the important role of the product, price, place, and the advertising and marketing strategies combined 4P. Then figure out the difference between B2B and B2C, the difference between the marketing activities in the country and abroad. Furthermore, we will learn two toothpaste products P / S and a bit about their company.
Toothpaste P / S has been a famous brand in Vietnam from 1975 to the present. It was produced by Elida P / S (a joint venture with Unilever today) It has officially joined the health care system of Unilever since 1997 to date. Currently on the market punished, P / S has become a commodity represents the most important in the market. It is produced by the system's technical quality Unilever, recognized by FDI (Dental global organization in the world)
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