Perhaps we easily see red curve symbol with slogan "Just do it!" Nike sports party. This slogan is understood as an encouragement or push people to go forward and to be launched in 1970. According to some theories, the Nike hired an advertising agency designed the slogan and logo for the company.
Philip Hampson Knight, however (the founder and chairman of Nike) did not feel satisfied with the options that partners launched. Finally, when he heard a partner to add alternatives "present" again via phone, Knight expressed disappointment, hung up and said, "Just do it!". Now maybe he did too discouraged, there is the phenomenon of desire to give up already! But the wise words "attitude" that's a great idea associated with Nike until now.
However, there is also the theory that: "Just do it" is a very popular song at the time . But it was a surprise, the company's slogan has been warmly welcomed Americans. And this slogan has become one of the best slogan of all time, bringing fame and huge profits for the legendary sports shoe company.
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