2013, Samsung Group spent US $ 14 billion (more than the GDP of Iceland) for promotional activities through TV, cinema, signs, sports and the arts. With 5.4% of annual profits spent on promotion, this is the largest percentage of the 20 leading companies (Apple spent 0.6%, General Motors spent 3.5%). May 11/2013, the Group has market capitalization of 227 billion US dollars.
January 2015, Samsung plans to cut staff to reduce operating costs and the business sector is difficult. 1,000 jobs under parts smartphone in the branch of Sony UK, Sweden and China will be subject to risk, reduce workforce numbers in this segment down to 5,000. [3]
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