Polycantrism: in a school organization multicenter, who believed the business unit in the other country each other should behave like the native company. Much of the debate focused on the luên issues related to cultural adaptation that international companies encounter when doing business abroad have contributed to consolidate this trend (Perlmutter, h., 1969) Multi trend, however, the Center could be the response excessive caution with regard to cultural differences. The company carries heavy tendency most often Center avoidance a few countries or family zone to apply the business practices of the parent company in the country even when it is highly effective. In fact, in order to compete successfully with indigenous companies, international companies often perform their functions in an entirely different way, for example the sale of a new product or take out the different production methods (Barlett et al., 2008). Therefore, the attitude too for Most heart can lead to parody the way of doing the business of the country and the company lost creativity, innovation.
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