Today, customers can get special brand of products is the most important thing companies. But to differentiate the customer receives a brand, but also happy and love with the brand that is a very difficult thing.
This report is made to apply the knowledge that we have learned in the process brand management to analyze the brand equity and how to build a strong brand equity in real life. to help students understand what they have learned in brand management and how to build building a brand, the teachers have asked us to report the group to build a brand for the company that has the brand image building principal or wrong or newly established companies no echo on the market Vietnam. Our team has been trying to study and search for 5 weeks to complete the promotion of this book. This company is so young couple established in recent years for results Objective: To build a successful brand for Da Lat Foody This report is made to apply the knowledge that we have subjects enrolled in the learning process of brand management to analyze the brand equity and how to build a strong brand equity in life thuc.Mong that knowledge and research in the report can help the reader a better understanding of the part of building a brand thuo7g
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