SWOT matrix analysis of Omo:* Strong Points:Omo products of Unilever has combined three elements: safety for skin, hand dry and aroma of bleaching powder dry in the same product market has attracted the love and be very Vietnam housewives believe user and select hón (accounting for 60% of the competition the consumer part).The support of the global Unilever should have strong financial resourcesOmo products have relatively price can be accepted while the quality of the product high backCapture the psychology of people Vietnam always uphold heart should usually perform humanitarian programs such as: Omo-white shirt full of bright futures, gold hearts, Millions make new year blesses all year, affluent ... has attracted the attention of many different dwellers.Staff knowledge with high sense of responsibility.Modern technology.
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