the marketing environment is both the opportunity but is also a threat, as the risk for the business activity of the business. the environment is not just the change, the words from, easy detection and prediction, but it's also the unpredictable fluctuations of the underlying. to note two problems when analyzing the influence of environmental factors: the first is the complexity of the environment is characterized by a variety of factors that affect an organization's efforts. the more complex the environment, the more difficult to take effective decisions.the second is the computer environment, fluctuations imply dynamism or degree of variation in environmental conditions associated
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