A more understandable way, the customer satisfaction based on what the product offers compared with expectations of customers. If such a high customer expectations, but what the product offers not meet expectations, customers will be disappointed. And conversely, what products bring surpass customer expectations, they will be very satisfied. And Customer Perceived value is the difference between the benefits customers receive compared to the value that customers spend as assessed by customers.
Once again we return to Biti's, throughout the years, the hotel domestic goods when it comes to athletic shoes, they always have the choice from Nike, Adidas, Converse, ... the desire of customers to have a Vietnamese brand producing sports shoes with style better appearance, but a reasonable price. Biti's Hunter birth and meet the expectations of customers, leading to Customer's satisfaction Biti's high. Besides, customers feel that their value for money for a pair of shoes Biti's Hunter is worthy of what Biti's Hunter brings up the Customer - Perceived customer value is also higher.
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