Brand building process will be influenced by many different factors. Therefore, every business necessarily needs to have a specific strategy to fully programmable, comprehensive development direction as well as the timely responses to the risks that can occur. Vinamilk is no exception. The majority of products the company offers to the market under the brand "Vinamilk". This brand is the Nielsen research company ranked Singapore top 10 consumer brands are the most favorite Vietnam 2010 ". Vinamilk brand strategies including prominent family brand strategy
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