Another aspect of the Marketing Mix that is the promotions, including marketing communications, mass communication, advertising in magazines, Tv or the internet. The campaign promotes the promotions, new items through the media is a way of bringing the highest efficiency. To this day, advertising on television or on the social network is a simple way to attract attention and awareness of the customer's products. The goal of McDonalds is targeted to all people, "Happy Meal" for children, "Family meal" for families and more particularly "Create your taste" is targeted at all audiences looking for a new flavor in every meal. In addition, a program or lucky draw promotion also brings a benefit not less.
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